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I was one of the original Nike senior executives who reintroduced Nike into South Africa after the Apartheid regime. I was responsible for Marketing and Sales, re-establishing Nike as a market leader. Key areas included new retail distribution, shop-within-a-shop concept, athlete endorsement, sponsorships (including the Springbok rugby team) and brand building.

Byk Madaus

I was the Marketing and Sales Executive working on category-leader brands such as Reparil-Gel, Magnesit and Piz Buin. I gained invaluable pharmaceutical and retail experience from a host of distributors.

Virgin Active

I consulted to Virgin Active across a range of business disciplines that included the conceptualization and management of their TV show, Activate, with co-sponsors Nashua Mobile and Cell C. One of the highlights of Activate was doing a Comrades training programme with winners Dimitri Grishine and Andrew Kelehe from Russia. I also had the opportunity of meeting and discussing business ideas with Sir Richard Branson.


I was a business consultant and an endorsed spokesperson for the luxury brand, Montblanc. I aided their sales and marketing team in selling and building relationships with high net-worth individuals. I also helped Montblanc secure some corporate accounts across their portfolio of products.

Nashua Mobile

I worked with the corporate sales team in gaining greater sales and market share as well as building and maintaining relationships. Being a cellular service provider in a highly competitive industry, much of my focus centered on promoting choice and service.

Across Holdings

I was the Marketing and Sales Executive of up-market golf estates that included working with Retief Goosen on the Lizard Point development. I learned invaluable lessons on property sales and investments (in both the good and bad times), transfers, financial instruments, as well as listing Across Holdings on the AltX.

Gardener Ross Golf Estate

Here I continued gaining experience in property and I worked with Ernie Els on the marketing of the Gardener Ross golf estate in Centurion and the Nandela Golf Estate in the Drakensberg.


I was an athletics commentator for 10 years covering highlights such as the Olympic Games, Commonwealth and World Championships and the Golden League (now Diamond League). I also had the honour of opening SuperSport Channel 6 with the legendary Kenyan, world marathon record holder, Paul Tergat.

Avalon Media

I consulted on the revolutionary travel pillow, the Air Cushion, and impactful advertising mediums such as building wraps and the "Brand in your Hand" (on bus handles).

Ocean Basket

I have recently conducted workshops for the Cape and KwaZulu Natal regions of Ocean Basket. These were geared at enhancing customer service in the restaurant business.

Standard Bank

With a recent regional restructure, I was asked to address a team of senior managers on accepting change, working in a new team, and enhancing performance for Standard Bank.