Ray Wicksell Consultancy is a Marketing and Training Consultancy that specialises in designing custom-made solutions to business problems. These include Marketing Consulting (understanding and solving marketing challenges from inception to completion), "Selling the Sizzle - The American Way" (training with sales and service teams), and Relationship Building (teaching staff how to build and maintain relationships in business).

My motto is that business is all about people and relationships, from which I can relate lessons that I have learnt about the importance of good marketing, sales, sponsorship, and building and maintaining relationships. My experience has been gained through Nike (International and SA), Honda, Saucony, Reparil-Gel, Virgin Active, SuperSport, Nashua Mobile, Montblanc, Pam Golding and Avalon Media.

My business solutions include:

  1. Marketing consulting at both a strategic and tactical level. I help devise and implement your marketing strategy and activation plans across various marketing channels and media platforms.
  2. Sales assistance. I do a series of sales presentations and training for salespeople and retail outlet staff, as well as spend time in the field to identify and remedy any deficiencies in the sales cycle. Coupled to this is the important element of providing outstanding customer service.
  3. Field marketing and retail evaluation. Channel branding, effective merchandising (acting as a silent salesperson), increasing product knowledge, retail evaluation (mystery shopping), and managing sales incentives are further critical areas for success.
  4. Training and presentations. I am comfortable presenting a range of topics that are geared towards motivating your workforce and increasing sales, service and market share.

About Me

Ask any runner why he runs and you'll often hear it's about the journey. Journeys are about setting goals, maintaining focus, overcoming adversity, adapting to change, going the distance, and discovery. My journey on both the athletic track and in the boardroom is about this and more. Through self-belief, positive attitude, perseverance and savvy, I have survived and prospered in both these tough environments.

I am an American former professional athlete and businessman who can comfortably combine the lessons learnt from both my fields of expertise. I have run 24 "sub-4 minute miles" against the best in the world which has equipped me with the mental toughness needed to succeed. This has been translated into my working life over 24 years in the corporate arena and as an entrepreneur.


Impact of trial on Pistorius' brand

Tue, 04 Mar 2014 15:38:24 GMT

The judge in the murder trial Oscar Pistorius has warned the media to behave after a local television station leaked a photo of the state's first witness. She had asked that her image not be broadcast. This as Pistorius' trial for allegedly murdering his girlfriend Reeva Steenkamp entered its second day. Joining CNBC Africa to discuss the impact that this trial will have on the Paralimpian's brand is Ray Wicksell from Ray Wicksell Consultancy.


Overview of financial aspects in S.African sports in 2014

Fri, 17 Jan 2014 08:18:43 GMT

For an overview of the South African sports-finance landscape CNBC Africa is joined by Ray Wicksell from Ray Wicksell Consultancy and Graeme Joffe from Sportsfire.


Youth development in S.Africa

Fri, 08 Nov 2013 09:33:29 GMT

Former Olympians, Ray Wicksell CEO of Ray Wicksell Consultancy and Sydney Maree, Co-chair of Corporate Sports Entertainment International join CNBC Africa to discuss youth development in South Africa.